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NTPM Family Hygiene Day

NTPM is Malaysia’s household name for paper goods. Among the brands under the NTPM umbrella are Royal Gold, Premier, Diapex, Intimate, etc.

The campaign seeks to boost sales and awareness through tactical strategies.

NTPM branded promotional booth containing Diapex products and promotional buntings set up in a shopping mall

NTPM Family Hygiene Day

NTPM is Malaysia’s household name for paper goods. Among the brands under the NTPM umbrella are Royal Gold, Premier, Diapex, Intimate, etc.

The campaign seeks to boost sales and awareness through tactical strategies.

A mother carrying a baby facing NTPM’s Family Hygiene Day campaign promotional materials with the baby smiling at the camera

Great Value for All

Based on variety of product offering, we proposed campaign ‘Family Hygiene Day’ which target all ages of Malaysian family.
All communication materials are designed rooted on family context that is then utilized on digital platforms and print.

We run nationwide sales campaign that seeks to increase sales performance as well as increasing brand awareness. Social media posting are use to enhance geographical reach.

The on-ground campaign is then follow up by ‘Spend & Win’ contest is to further boost sales.

Great Value for All

Based on variety of product offering, we proposed campaign ‘Family Hygiene Day’ which target all ages of Malaysian family.

All communication materials are designed rooted on family context that is then utilized on digital platforms and print.

We run nationwide sales campaign that seeks to increase sales performance as well as increasing brand awareness. Social media posting are use to enhance geographical reach.

The on-ground campaign is then follow up by ‘Spend & Win’ contest is to further boost sales.

Layouts of NTPM Family Hygiene Day promotional booths with silhouettes of families walking around them
Laptop and smartphone showing Facebook page of Diapex Malaysia containing Family Hygiene Day Spend & Win campaign pictures

Result

600++
Total Contest Entries
33
Happy Winners
300K++
Total Reach
600++
Total Contest Entries
33
Happy Winners
300K++
Total Reach