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Freshness in Every Can

As one of Malaysia’s iconic canned sardine, King Cup aim to grab new market share among young market upon serving loyal consumer.

As beginning of brand refresh initiatives, we craft an informative and mobile responsive website alongside with corporate video introducing ‘the making’ of delicious sardine to enhance confidence among consumer.

Follow up with sales conversion, we run nationwide food sampling activity across hypermarkets with digital content support for maximum reach and awareness. Coin boxes was gifted through a simple “like-and-claim” criteria to boost up engagement on social platform too.

Freshness in Every Can

As one of Malaysia’s iconic canned sardine, King Cup aim to grab new market share among young market upon serving loyal consumer.

As beginning of brand refresh initiatives, we craft an informative and mobile responsive website alongside with corporate video introducing ‘the making’ of delicious sardine to enhance confidence among consumer.

Follow up with sales conversion, we run nationwide food sampling activity across hypermarkets with digital content support for maximum reach and awareness. Coin boxes was gifted through a simple “like-and-claim” criteria to boost up engagement on social platform too.

Catch Our Story

Our passion and commitment towards producing only the freshest canned sardines and mackerels is unwavered for the past 30 years.

Learn more about King Cup Marushin in this video and please continue to support us!

Do visit our Youtube channel and stay tuned for more videos.

#KingCupMarushin #KingCupSardines

Posted by King Cup – Marushin on Wednesday, 24 October 2018

Result

18
Outlets
Lost Count
Tummies Satified
150
Coinbox Claimed
18
Outlets
Lost Count
Tummies Satified
150
Coinbox Claimed