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Rethink Fine Writing

Fine writing collection of Faber-Castell, Neo Slim targeting young working professionals reintroduce its pen to boost sales and brand awareness.

To engage with the niche market, we propose a fresh concept that encompass sleek, contemporary and modern approach.

The concept are adapted into marketing collaterals for digital platform as well as physical store.

We also produced social video to catch the eyeball of consumers on digital platform.

Rethink Fine Writing

Fine writing collection of Faber-Castell, Neo Slim targeting young working professionals reintroduce its pen to boost sales and brand awareness.

To engage with the niche market, we propose a fresh concept that encompass sleek, contemporary and modern approach.

The concept are adapted into marketing collaterals for digital platform as well as physical store.

We also produced social video to catch the eyeball of consumers on digital platform.